Open to new builds & consulting projects

I build automation systems for dairies, agriculture, and operations-heavy businesses.

From herd analytics to financial dashboards to AI-powered workflows — I turn messy operations into clean systems.

CFO · Arizona Dairy Co   |   Builder @ SHN Solutions

What I Do

Systems built for people
in the field.

01

AI & Data Systems

  • Supabase + natural language querying
  • Forecasting & predictive analytics
  • AI-powered operational reporting

02

Dairy & Ag Systems

  • Herd tracking & embryo inventory
  • Feed analytics & ration management
  • Genetics, reproduction & risk tools

03

Automation & Integrations

  • API integrations (VisionLink, scale data)
  • ETL pipelines & data normalization
  • Push & SMS notification systems

04

Financial & KPI Systems

  • GAAP hedging dashboards
  • Cost of gain & breakeven models
  • Real-time KPI & margin tracking

Projects

Things I've built.

HerdOptix Platform

Dairy & Ag

Problem

Embryo and genetics data was split across spreadsheets, vet records, and disconnected software — no single view of herd decisions.

Solution

Centralized herd management platform with Supabase as the data layer and a Claude-powered AI query interface for natural language reporting.

Outcome

Real-time visibility into embryo inventory, genetics performance, and reproduction decisions across the entire operation.

SupabaseReactTypeScriptClaude API

Maintenance QR System

Automation

Problem

Field teams had no way to log equipment maintenance without going back to a desk. Paper logs got lost or were never filed.

Solution

QR codes on every piece of equipment link to a mobile-first form — scan, log, done. No login, no app install, no friction.

Outcome

Eliminated paper logs entirely. Maintenance history is searchable and tied to specific equipment.

Next.jsSupabaseTypeScript

GAAP Hedge Tracker

Financial

Problem

Dairy hedging positions required manual GAAP reconciliation every period — a multi-hour spreadsheet process prone to error.

Solution

Automated dashboard that pulls futures positions, calculates mark-to-market, tracks settlements, and produces GAAP-compliant P&L output.

Outcome

Eliminated manual reconciliation. Finance team gets clean hedge accounting on demand.

PythonTypeScriptSupabaseExcel API

DairyCFO Tools

Financial

Problem

No single source of truth for cost of gain, breakeven milk price, or input costs — decisions made on gut feel and stale data.

Solution

Integrated financial models pulling live operational data to calculate KPIs across feed, labor, and input costs in real time.

Outcome

Breakeven and cost-of-gain models updated daily. Faster, more accurate financial decisions.

PythonSupabaseReactPostgreSQL

ETL Pipeline Suite

Data Infrastructure

Problem

Scale data, VisionLink telematics, feed records, and market prices all lived in separate systems with no common format.

Solution

Automated ETL pipelines that ingest, normalize, and load external data on a schedule — one clean data layer for all analytics.

Outcome

Hundreds of data points ingested daily without manual intervention. Analytics run on current, unified data.

PythonAzure FunctionsPostgreSQLREST APIs

Operational Alert System

Automation

Problem

Critical events — scale errors, feed variances, reproduction alerts — were discovered hours late because they required checking dashboards.

Solution

Event-driven alert pipeline that detects anomalies and routes notifications to phone via ntfy. Configurable thresholds per event type.

Outcome

Immediate visibility into operational issues. Problems caught in minutes, not hours.

GoPythonntfyPostgreSQL

How I Think

I don't start with software — I start with the operation.

Most systems fail because they don't match real workflows. I spend time understanding the operation before touching a keyboard.

01

Start with data flow

Before writing a line of code, I map where data comes from, where it needs to go, and what gets lost or distorted in between.

02

Remove manual steps

If a human is doing the same thing every day, it should be automated. The best systems are the ones you forget you built.

03

Build for the field, not the office

Most software fails because it was designed for people at desks. I build for people on tractors, in feedlots, and in the parlor.

04

Simple interfaces win

QR codes, SMS alerts, no-login forms. If it requires onboarding, it won't get used. Friction is the enemy of adoption.

05

Layer AI last, not first

AI is a multiplier — it amplifies good data and good systems. I clean up the operation first, then add intelligence on top.

SN

About

I build the tools
I wish existed.

I'm Seth — CFO at Arizona Dairy Co. and founder of SHN Solutions. My background spans dairy operations, finance, and software engineering, which means I understand the problems I'm solving from the inside out.

I started building internal tools because the software that existed for agriculture and dairy was either too generic, too expensive, or didn't match how real operations work. I take on a limited number of external builds and consulting projects each year.

Arizona Dairy Co.SHN SolutionsDairy FinanceOperations Systems

Ideas I'm Exploring

What I'm thinking about building next.

Cattle Auction Analytics

Price prediction and historical trend analysis for cattle auctions. Know what to bid before you walk in the ring.

Embryo Marketplace

Centralized platform for buying and selling embryos with verified genetics, health records, and custody chain.

GAAP Hedge Tracker SaaS

Hedge accounting software built specifically for dairies — not adapted from commodity traders. GAAP-compliant by default.

Dairy AI Assistant

An AI layer that sits on top of your existing operational data and answers questions in plain English. Ask it anything.

Contact

Let's build something
that runs itself.

I take on a limited number of builds and consulting projects each year. If you have an operations problem that needs a real system — reach out.